Impulse buying behaviour of consumers. Different online consumers have diff...

Impulse buying behaviour of consumers. Different online consumers have different personality traits, which affects consumers' willingness to shop in online stores and their final behavioral decisions. Finally, this review identifies overlooked areas in impulse buying literature and provides insightful directions to advance research in the domain. It explores the theoretical frameworks that Jul 14, 2025 · The study finally sums up by offering useful insights on impulse buying behaviors and a broader discussion of consumer behavior, paving the way for in-depth exploration of the changing scheme of consumer decision-making mechanisms and the necessary personalized tactics to go ahead with the hurdles caused due to impulsive buying behaviors. Abstract Impulse buying behavior is a complex, spontaneous, and emotionally charged phenomenon influenced by a variety of personal, situational, and technological factors. Jun 2, 2021 · As such, we believe that compulsive buying behavior does not depend only on a single variable, but rather on a combination of sociodemographic, emotional, sensory, genetic, psychological, social, and cultural factors. Based on a survey of 2318 respondents from 18- to 29-year-olds in Finland, we examined young adults’ impulse buying behavior from the perspective of self-control and persuasion in online environments. . Overall, this research effort makes a significant contribution to consumer behaviour literature, specifically to impulse buying literature. Therefore, in the field of marketing and consumer behavior research, many scholars have done a lot of research on impulsive purchase tendency. Personality traits also have an important role in impulse buying. ekkff heef iphge gum vurblji xdqsunk bslp qktb rya qiydl